10 Ways To Make Your Care Home Website Convert

For many people serching for a carehome will eventually end up on your website. That could be a Google search, carehome.co.uk or recommendation.

“You have just a few seconds to make a good first impression”

Did you know a visitor takes just 0.05 seconds to form an opinion about your site? With a well designed website a potential client will be reassured that your business is professional, and worth a visit.

So what does your website need to be a success. 

1. A picture is worth a thousand word’s. Professionally taken photos of your home will sell your home to a potential client. 

2. A meet the team page helps potential clients get to know the people who work in your business. It is also a popular page for visitors to your site.

3. An awards section is invaluble, it gives recognition and trust for your business, and staff.

4. Don’t get too wordy! Be concise, people will tend to skip any long paragraphs of text. 

5. Always talk about what you can offer potential residents rather than talking about business.

6. Always make it easy for clients to contact you. This can through a chat box on your website or contact form.

7. Add a blog to your website, and update it regularly with latest news and events to your website.

8. SEO, make sure your website is optimised for Google search. No good having a website if no one can find you!

9. Video on your website will help people stay on your site longer.

10. Is your website responsive? A responsive website looks great on mobile, tablet, and desktop.

Remember your website could be the first time a potential client views your business.

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