Social proof is the idea that consumers will adapt their behaviour according to what other people are doing. It makes sense, right?
When we buy a product online we look for positive reviews, it lends an air of gravitas and quality to the product, doesn’t it?
Choosing a care home is no different. An ‘Outstanding’ CQC report, or excellent carehome.co.uk review, is social proof.
> The average consumer reads 10 online reviews before making a purchase decision.
> 88% of consumers trust user reviews as much as personal recommendations.
> 57% of consumers will only buy or use a business service if it has at least a 4-star rating.
> For 50% of all consumers, their very next step after reading a positive review about a company is to visit their website.
Social proof is an easy and cost-effective way of promoting your care business, and will help improve enquiries. The next time you receive an excellent review, testimonial or CQC rating, don’t just pat yourself on the back, share it with everyone and everywhere.